Loraine Holmes discovered a gap in between couture and streetwear. A space in which a modern, sophisticated but also vibrant and fun style could flourish. Moreover, she observed emergent societal trends and answered the growing desire for more authenticity in self-expression and a renewed appreciation for craftsmanship.
Loraine Holmes would like to encourage women to embrace new creative experiences and empower them to take risks. She believes there is no need for a special occasion in order to feel like your best self and she would like to show women that elegance and classical taste are no longer synonyms, making way for a new emergent style that radiates sophistication, freshness and playfulness in a harmonious coherence.